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A record music executive tired of the negative lyrics and bad publicity that hip-hop receives decides to take action to make a change. His music label called Bling Records creates a marketing campaign and sponsors a contest for kids to attend Camp Hip Hop, which will be a free two week camp to educate them about the origins of hip hop culture which includes break dancing, emceeing, deejaying and graffiti writing.
Two young up and coming artists on the label still searching for success in their careers are chosen to host Camp Hip Hop as part of a promotional campaign for the release of their new album. The artists are initially reluctant to spend their summer with the kids but ultimately realize the importance of what they are doing and truly enjoy themselves as they are also enlightened on the history of the hip hop culture. At the camp, the kids’ interaction with the counselors is very comedic as they participate in camping and hip hop activities.
The fun begins when the kids arrive at Camp Hip Hop. They enjoy the outdoors as well as humorous classroom instruction as they learn about the early pioneers of hip-hop. The kids go on a fun filled field trip to a hip hop museum which will showcase early memorabilia from the hip hop culture. Continued comedic interactions between the kids and the counselors as they learn how to deejay, break dance, emcee, and write graffiti on a large cardboard replica New York City subway car in preparation for the finale.
In the finale, a beautiful choreographed show performed by the kids paying homage to all the elements of hip-hop. A spectacular break dancing performance; kids emulating the early deejays with a battle on the turntables with scratching and cutting old school classics; kids paying homage in various costumes, lip syncing some of the early hits in a mix of classic hip hop music. We combine all three with a grand finale performance by the kids. We close the show with the kids receiving a standing ovation from their parents who had an opportunity to reminisce about the good old days of hip-hop. One of the kids dressed like a mini Russell Simmons comes out and says his famous catch phrase ‘Good night and thanks for coming out’ to end the show. Final snapshot of the kids showing what they later became as adults.